Lately I've been working with young entrepreneurs in their 20s and early 30s. I've been surprised that when I ask if they have an email list, their nose wrinkles and they say, "Email? Why would I need an email list?" While it might seem a bit old fashioned compared to Instagram, Facebook, Pinterest, and other social media sites, it's important to have an email list for marketing purposes. Here are the top three reasons that convinced my clients: 1. Facebook is the devil. OK not really, … [Read more...]