Here are the slides for the presentation at the recent Michigan Bed and Breakfast Innkeeping Conference. Enjoy!
social location marketing
The Power of foursquare {Book Review}
Recently a few campaigns in partnership with Eat Local, West Michigan! have offered me the opportunity to start experimenting with social location marketing. Coincidentally, I received a copy of The Power of fousquare: 7 Innovative Ways to Get Your Customers to Check In Wherever They Are. Below is a summary of what’s in the book, plus practical applications that I took away from it.