Here are the slides for the presentation at the recent Michigan Bed and Breakfast Innkeeping Conference. Enjoy!
I am constantly surprised at how many businesses are not taking advantage of Facebook. It’s some of the best free marketing out there. It’s a great stand-in if you don’t have a website up and going yet. And, as with most social media endeavors, you can do as little or as much as you like. There are some basics that every business should take advantage of, and these are detailed below.
Recently a few campaigns in partnership with Eat Local, West Michigan! have offered me the opportunity to start experimenting with social location marketing. Coincidentally, I received a copy of The Power of fousquare: 7 Innovative Ways to Get Your Customers to Check In Wherever They Are. Below is a summary of what’s in the book, plus practical applications that I took away from it.
I love that more and more local businesses see the value in connecting with their customers on social media platforms. However, there are some practices that make me cringe every time I see them. I’d like to believe that businesses just don’t know better. So in the interest of a better social media experience for all, here are some helpful social media tips for small businesses: