Here are the slides for the presentation at the recent Michigan Bed and Breakfast Innkeeping Conference. Enjoy!
Facebook 101 for Local Businesses: Getting Started
I am constantly surprised at how many businesses are not taking advantage of Facebook. It’s some of the best free marketing out there. It’s a great stand-in if you don’t have a website up and going yet. And, as with most social media endeavors, you can do as little or as much as you like. There are some basics that every business should take advantage of, and these are detailed below.
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Free eBook: How to Monitor Social Media in 10 Minutes a Day
Just came across this free ebook from HubSpot: How to Monitor Social Media in 10 Minutes a Day. For the most part, it’s right on. Although I’ve not used Quora yet.
Is Your Small Business Committing These Social Media Faux Pas?
I love that more and more local businesses see the value in connecting with their customers on social media platforms. However, there are some practices that make me cringe every time I see them. I’d like to believe that businesses just don’t know better. So in the interest of a better social media experience for all, here are some helpful social media tips for small businesses:
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